The Benefits of Having a Content Creator on your Wedding Day
More and more, couples are appreciating the value of having a content creator on their wedding day. What does a wedding content creator do? If it’s a new concept to you, don’t worry — a content creator is simply someone whose role on the day is to create videos and reels of your day, capturing the feels of the day with immediacy. Imagine Instagram reels, TikToks, and behind the scenes footage you can share right away on socials, including Facebook or YouTube, depending on your preferences.
I love seeing couples value real-time storytelling, as your content creator is a complement to your photographer and videographer, not a replacement! While your photographer will create a curated portfolio telling the story of your day, the intimate and candid videos made by your creator will showcase a different type of energy — raw, unscripted, and authentic!
Here’s why you need a wedding content creator — and how to find the perfect person!
1. Real-time wedding content creation that you’ll love
Having someone with the dedicated focus of creating immediate content is something you’ll absolutely want to include! If you’re wondering why hire a wedding content creator, it’s because you’ll love looking back on all the beautiful little moments of your day.
This can even include those little details that you worked so hard on, like your homemade centrepieces, decor, or that epic champagne tower at your reception. And if there are certain elements of the day that you’d like your content creator to include, that’s totally ok, just brief them ahead of time.
When we work together as your wedding content creator in Auckland, I’ll provide social media instantly afterwards. I know you’re so excited to share online right away, so you’ll have content in your inbox approximately 24 hours after your event.
2. Behind the scenes wedding content is the only way to capture all the candid emotions of your day
While your timeless wedding album will become a treasured possession that you’ll love looking back on, social content tells a slightly different story.
Social and Instagram content for your wedding day is all about capturing the unfiltered, raw moments. These candid, fleeting video snaps are genuine, personal, and so special.
From silly dance moves to sweet smiles as you and your bridal party get ready, this is the content you’ll actually want to rewatch! Even better, this content is perfect for sharing with guests who couldn’t be there.
Most content creators are also experts when it comes to social media trends, music, and reel design, so if you like, you can share the content publicly and reach an audience beyond your friends and family.
3. Social media content for weddings helps you and your guests stay in the moment
There’s something so much more meaningful about having your ceremony unplugged. Both you and all of your guests can be present, soaking up all the romance and emotion of your vows.
Being free of distractions and that self-pressure to ‘capture the perfect moment’ is such a relief. Instead, your friends don’t need to be on their phones, and you can also stay present and just live in the moment, knowing that your experienced content creator is making videos that you and your guests can look back on.
Some couples opt to make an announcement asking guests not to film during the ceremony, as their content creator is looking after the footage.
What to look for in a wedding content creator
If you’re ready to hire a content creator, start by researching their previous work. Does their style match your vibe? Whether you’re seeking a romantic and cinematic or fun and playful type of video, ensure you can imagine your own wedding fitting in with their style. It’s totally ok to ask for examples of their previous work, along with references from previous couples they’ve worked with.
You’ll also want to ensure they’re happy to collaborate and can work smoothly alongside your hired pros. A content creator should work smoothly alongside your photographer, second shooter, and videographer, creating space to make sure everyone can get the shots they need.
In terms of deliverables, your contract should clearly outline what the deliverables are. This could include raw iPhone footage and/or a set number of Instagram stories, reels, or other short-form video content that you need. As content creation is all about sharing moments in real time, the expected turnaround time should be within 24-48 hours, allowing you to get all of your beautiful and emotional stories out into the world for your loved ones to see as soon as possible!
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I offer a content creation service as an add-on to any of my photography packages. If you have any questions about how content creation can be a part of your Auckland wedding, let’s chat!
Check out my interview about Content Creation over on Auckland Weddings
